Riwaj Lama

Independent Apparel & Creative Movement

MEOWEAR

Not just a product, but a movement.

MEOWEAR is an independent clothing and creative movement combining fashion, graphic design, printing, digital content, marketing and animal welfare awareness.

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The Idea

MEOWEAR started as a way to combine a long-running graphic design practice with an interest in independent apparel and animal welfare — building a brand that could carry a message, not just a product.

Brand Identity

The visual identity is built around bold, illustrative artwork rather than generic streetwear graphics — designed to work equally well printed on apparel and shared as digital content.

Collections

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Animal

Current
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Sports

Current
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Nepal / Tourism

Upcoming
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Tribal

Planned
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Psychedelic

Planned
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Inspirational

Concept

Design Process

Idea
→
Research
→
Concept
→
Artwork
→
Print Preparation
→
Production
→
Quality Check
→
Photography
→
Marketing

Production

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DTF Printing

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Screen Printing

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Heat Pressing

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Apparel Preparation

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Quality Checking

Connected to a QA background

Quality Control

Print Alignment
Artwork Placement
Colour Consistency
Fabric Quality
Print Quality
Finishing
Packaging

Digital Content

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Animal Welfare

Animal Awareness

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Sterilisation Awareness

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Rescue Support

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Community Awareness

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Fundraising

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Results

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Future Direction

Continuing to grow MEOWEAR’s collections, deepen the animal welfare partnerships, and expand digital content through MWTV.

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